Reasons Why Websites Do Not Rank Well on Google Search

After you are done developing your website or blog or have hired somebody to create it for you, the next step always involves going live in order for the targeted customers to access your content or products.

But, the main challenge arises when doing a quick search on your site’s ranking on Google, the world’s famed search engine, and your website fails to appear at the top or on the first page of the results. This could be very disappointing, and it is a distinct sign that people out there will not get a glimpse of the awesome content available on your website. As for e-commerce sites or web shops, you may encounter losses because your products will not be seen or bought.

So, how do you deal with this white elephant? What needs to be done for a website to emerge on Google’s top results pages? Those are the questions you may be asking yourself. Well, worry not because below we delve into the reasons that might prevent your website from ranking well in Google’s results.

Lack of Proper SEO Optimization

Before Google actually ranks your website, it must be correctly optimized. There are a number of tools and professional services that one can use to check if a website is adequately optimized. Also, you can seek the services of an SEO & digital agency – SEO tools and professional services will better your site’s position in search results. In addition, they will also highlight areas or sections within your website that may require extra attention.

Irrelevant Content

Engineers at Google have long worked at making their search engine very helpful and as successful as possible when carrying out searches on the web. Websites that have information related to the search and are up to date will always appear first.

So, this raises the question of how applicable and relevant the content and information on your website is. Always ensure that you have a good title that is supported with intricately chosen keywords. Another point to keep in mind is to make sure that the information posted in your website matches the searchers’ expectations.

Discouraging Google from Indexing Your Site

You may have done everything correctly like optimizing your site, aligning content on your website in an accessible and easy to view layout, etc. But still, your website does not appear higher on Google’s search results. Well, the problem could be that settings in your website prevent Google from indexing your site, which helps Google find the most appropriate answers to a search.

Lack of a Mobile Friendly Design

Over the years, mobile usage has surpassed desktops as the go to device for internet access. Whenever you launch a new website, make certain it is mobile friendly. If you hire a website designer, insist that he or she makes it responsive so that it automatically adapts to all devices.

What this means is that when the website is accessed via a phone or tablet, the website should correctly fit on the respective device’s screen properly. Websites that are not mobile friendly will rank poorly in Google’s search results when accessed via a mobile phone.



DevOps – a continually evolving ideology

To understand the basic philosophies on which DevOps as an ideology is constructed around, it is important to establish the problem that DevOps has set out to solve. Simply put, the goal of DevOps is to create superior-quality software, more quickly and with more reliability while ensuring greater communication and collaboration between teams. In other words, DevOps aims to aim the bridge between development and IT operations, which make up one half each of Dev+Ops. In an organization, both these departments might be working with great efficiency, but if they do not work in unity, business results are affected. DevOps is, in that sense, an ideology that marries development and operations teams.

Next, let’s understand the 5 pillars around which the entire DevOps ideology revolves around.

Continuous Development:

In the DevOps life cycle, this is the stage where the Software is developed continuously. Unlike the traditional ‘waterfall model’, continuous development ensures that multiple software deliverables are broken down into multiple sprints of short development cycles, developed swiftly and delivered in a very short time.

Continuous Testing:

The next logical step is obviously to ensure that software created through continuous development is continuously tested for bugs. For this, there are multiple DevOps testing tools available that help quality analysts seamlessly test code in parallel, ensuring that there are no functionality flaws

Continuous Integration:

This is the stage where the code supporting new functionality is added to top up the existing code. Updated code needs to be integrated in almost real-time, since in DevOps, the process of development is continuous. Changes need to be reflected to end users swiftly, and developers need to ensure that there are no errors in the runtime environment. Again, there are open source DevOps tools that help you integrate new code with old.

Continuous Deployment:

Here’s when the code is deployed into the production environment. Developers need to ensure that the code is correctly deployed on all relevant servers. Along the way, if any new functionality or feature needs to be introduced midway, it might result in increase of say, website traffic. In such a scenario, additional servers need to be deployed to ensure business continuity. Hence, system admins who operate as part of a DevOps ecosystem should ensure that his/her tasks are executed quickly with no disruption to existing operations. Of course, here too there are tools to help you out.

Continuous Monitoring:

The next (and probably last) logical stage is to monitor the performance of the software and continually improve its performance. The operations team of an organization plays a very crucial role here, in monitoring user activity in real-time to identify bugs or unexpected app behaviour. As in other stages of DevOps, there are exclusive tools available that continually look out for variations in application performance, flagging irregularities in real-time.

Once you understand these basic pillars around which DevOps is built, it is simple to deploy a learn-as-you-so philosophy to your business. All the best in adopting the DevOps way of life!

High-Tech Truck Monitoring Advantages Outweigh Privacy Concerns

The field of technology is still growing at a fast pace. Most of the latest innovations being released into the market have been welcomed, but others have been received with mixed reactions. One of these innovations is truck monitoring technology.

EyeNet from EyeRide is one of the latest truck monitoring technologies on the market. The monitoring system contains a video system that is solely focused on keeping track of the driver’s movements and actions while on the road. While most truck drivers feel that this surveillance system infringes on their privacy, truck owners and the innovators argue that this device helps improve safety levels on highways and roads and also leads drivers to boost their driving skills.

Remote Surveillance

The latest release of truck surveillance gadgets is much more advanced than those that were released in previous years. In addition to the ability to locate the trucks and control their speeds, modern surveillance has helped fleet owners monitor the drivers remotely with latest gen cellular technology and satellite-based surveillance.

In previous years, drivers were tasked with making periodic reports on details like fuel consumption, port levies, etc. These reports alongside others were very limited, but with the advent of new truck monitoring technology, fleet managers can easily retrieve data from these devices that includes any illegal stops, instances of speeding, etc.

Increased Safety

Multiple studies have shown that trucks account for almost 8% of the traffic on highways. However, 11% of all fatal crashes are caused by trucks. The latest truck monitoring technology has helped in cutting down on the number of accidents involving commercial trucks.

These devices allow complete monitoring of the truck and the driver’s behavior on the road by accessing important stats such as fuel consumption, the truck’s efficiency, and the driver’s behavior. Examples of behavioral factors that are monitored include driving too close to the driver ahead, braking too hard, and other dangerous driving actions. Apart from providing that information, the driver’s good behavior on the road is encouraged in order to gain a good score, which improves the safety on the roads.

Some manufacturers of these systems are also rolling out systems with an active braking technology that will aid in stopping the truck in case of unexpected obstacles. Facial analysis cameras are also used to monitor the drivers, and those dozing off while driving can easily be identified and warned.

The Law

Despite backlash from truck drivers and lawsuits about spying, the courts have always ruled that employees have little right to privacy during working hours. Several companies manufacturing the truck surveillance systems argue against the notion that the systems are designed to spy on the driver, and they point out that their main goal is improving road safety while also improving the driver’s behavior on the roads. When drivers are falsely accused of causing accidents, data collected by the surveillance system can be used in a court of law to clear the driver from any allegations of wrongdoing.

Major Forecasts for Big Data in Retail in 2018

Retailers are pressed into tough corners with regards to technology, now more than ever. This is mostly because plenty of customers choose to deal with actual online shopping with the convenience of their homes. With such a massive preference for online shopping, retailers cannot sit back and give up, rather, they need to be more proactive in attracting their customers.

With that goal in mind, this article will now present four major trends that can boost sales and entice a customer to walk into their retailer stores. Continue reading “Major Forecasts for Big Data in Retail in 2018”

The Importance and Benefits of Business Process Automation

Business process automation (bpm) has become a widely used strategy that allows businesses to regain control and agility. In fact, according to global bpm estimations, the business process management market is expected to reach $6.6 billion this year. But what is so special about this approach?

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6 Ways to Bring the Efficiency in Your Office to a Whole New Level

If you feel like the efficiency in your office has taken a wrong turn sometime in the past, and that your employees are drowning in work without that reflecting on your monthly profit, it’s time to tighten up a few strings and make some necessary changes.

When your team is doing the best they can and that doesn’t seem to affect your income, the problem isn’t in them but in your internal organization. Therefore, you need to pay close attention to every aspect of your business model – separately and as a whole – in order to spot the wobbly parts and fix them. Continue reading “6 Ways to Bring the Efficiency in Your Office to a Whole New Level”

8 Android Developer Tools You Cannot Do Without

Android is to be the world’s most popular phone OS. The population of Android users grows every day creating a market for both software and hardware developers. Currently, in the market, there are numerous devices that use Android. The features and capabilities of these devices get better with the release of new Android versions.

Android appeals to both the consumers and developers alike. In fact, Android users download more than 1.5 billion apps and games from Google Play each month. This has led to an increased number of Android developers.

Continue reading “8 Android Developer Tools You Cannot Do Without”