Here’s a question that many who enthusiastically embrace the cloud don’t seem to consider: who does cloud virtualization benefit? The cloud industry would have you believe that the checks are all in the client’s column, but for the vast majority of use-cases, and particularly those that involve web and eCommerce hosting, virtualization’s main benefits accrue to the vendor. If you recall, the first cloud Infrastructure-as-a-Service platforms were developed by Internet giants like Amazon who had excess capacity that frequently sat idle. Virtualization allowed them to sell that excess capacity to clients as virtual servers and networking infrastructure, maximizing the ROI on their hardware procurement and maintenance budgets.
It was a smart strategy and one that prompted an explosion of interest from data center and hosting providers who wanted a way to increase the efficiency of their hardware utilization in an industry that was being forced by price wars in a highly competitive environment to ever narrower profit margins.
Infrastructure-as-a-Service provided definite benefits to certain areas of the market. But those benefits are not universal, in fact they pertain to a fairly narrow sector. It’s useful to those who want access to High-Performance Computing without renting time on a supercomputer. It’s great for a service like Netflix that depends on high levels of elasticity. And it’s handy for development and testing, where the ability to spin up an ephemeral test platform is useful.
But web and eCommerce hosting are a radically different proposition, ones for which performance, stability, reliability, and availability are of significantly greater importance than by-the-hour elasticity. For site owners, the purported benefits of virtualized platforms don’t really apply. Instead, the vendors get the advantage of virtualization and clients get the all of the negatives: degraded performance for very little in return.
In comparison to virtualized cloud platforms, bare-metal clouds, in which the virtualization layer is eschewed and client operating systems run directly on the physical hardware, provide significantly better price/performance ratios.
Cloud cheerleaders might consider bare-metal clouds a retrograde step, but that’s an attitude that reflects a belief belief that one strategy is best for all situations. If you only have a hammer, everything looks like a nail. Stepping back from the hype and focusing on what hosting clients really need, it’s clear that bare-metal clouds or server clusters are the best option. They’re not as elastic as virtualized platforms, but almost no-one actually needs that level of elasticity, and certainly not the average web site or eCommerce store. Any decent hosting provider is capable of managing horizontal scaling of a bare-metal cloud on a timescale of hours and days, which is more than sufficient for all but a tiny percentage of users.
With a bare-metal cloud, you get all of the performance, scalability at speeds adequate to meet the needs of almost every business, and none of the negative consequences of running a virtualization layer.
About Graeme Caldwell — Graeme works as an inbound marketer forInterWorx, a revolutionary web hosting control panel for hosts who need scalability and reliability. Follow InterWorx on Twitter at@interworx, Like them onFacebook and check out their blog,http://www.interworx.com/community.