10 Things to Keep In Mind When Integrating CRM and Marketing Automation


It might come as a surprise to you to know that both Marketing Automation and CRM (Customer Relationship Management) are different ! They are the pieces of same cloth. But, different clothes. According to Salesforce, a leading CRM provider:  “Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships.”

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How ERP software can Drive Automobile Industry on the Right Foot?


Enterprise Resource Planning is a business process management software used in various small-scale and large-scale industries. It helps you manage key business functions in different sectors like chemical, construction, food processing, oil, manufacturing industry etc.  ERP is a prominent solution for automotive industry that can be of great use for businesses in managing various functions such as assembly tasks, manufacturing, report maintenance fort each transaction, payment and bank related transactions.

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Say “No” To Screen Scraping, But “Yes” To Screen-Based Access


Screen scraping. The first thing most people think of when they hear this phrase is probably an old green screen terminal, but those old green screens are incredibly useful. They provide lots of critical information to a lot of businesses. More than that, they’ve stood the test of time, and they’re reliable and secure.

Getting them to yield up their secrets hasn’t always been easy, though. They may be lacking source code or documentation, making them difficult to update, but that doesn’t keep them from producing invaluable data, day in and day out. Continue reading “Say “No” To Screen Scraping, But “Yes” To Screen-Based Access”

SAP ERM Strategy – An Observation


Due to the growing number of challenges in the internal processes and external supply chains recently, most growing business enterprises have already realized the importance of enterprise risk management solutions in depth. The industry experts also have analyzed the important role ERM plays in SAP solution suite. It can be really important for a business organization to develop a well tuned SAP ERM structure using five important elements in the SAP solution suite, including SAP Business Suite application and SAP GRC. Continue reading “SAP ERM Strategy – An Observation”